{"id":35,"date":"2004-10-19T21:54:08","date_gmt":"2004-10-19T08:54:08","guid":{"rendered":"http:\/\/blog.limestonehills.co.nz\/building-a-better-ketchup\/"},"modified":"2004-10-19T21:54:08","modified_gmt":"2004-10-19T08:54:08","slug":"building-a-better-ketchup","status":"publish","type":"post","link":"https:\/\/limestonehills.co.nz\/Wordpress\/building-a-better-ketchup\/","title":{"rendered":"Building a better ketchup"},"content":{"rendered":"<p>Superb article by Malcolm Gladwell (originally published in <a href=\"http:\/\/www.newyorker.com\/\">The New Yorker<\/a>) ostensibly about ketchup, but digging deep into what makes food products work. <a href=\"http:\/\/www.gladwell.com\/2004\/2004_09_06_a_ketchup.html\">The Ketchup Conundrum<\/a> is a really good read, especially if you have any interest in how companies manipulate the food we eat. But this isn\u2019t a scare story about Heinz using rotten tomatoes: it&#8217;s about one guy trying to create the world\u2019s best ketchup.<\/p>\n<blockquote><p>\n  <span style=\"font-style: italic;\">\u201cIf you were in Zabar&#8217;s on Manhattan&#8217;s Upper West Side a few months ago, you would have seen him at the front of the store, in a spot between the sushi and the gefilte fish. He was wearing a World&#8217;s Best baseball cap, a white shirt, and a red-stained apron. In front of him, on a small table, was a silver tureen filled with miniature chicken and beef meatballs, a box of toothpicks, and a dozen or so open jars of his ketchup. &#8220;Try my ketchup!&#8221; Wigon said, over and over, to anyone who passed. &#8220;If you don&#8217;t try it, you&#8217;re doomed to eat Heinz the rest of your life.\u201d<\/span>\n<\/p><\/blockquote>\n<p>Been there, done that\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Superb article by Malcolm Gladwell (originally published in The New Yorker) ostensibly about ketchup, but digging deep into what makes food products work. The Ketchup Conundrum is a really good read, especially if you have any interest in how companies manipulate the food we eat. But this isn\u2019t a scare story about Heinz using rotten &hellip; <a href=\"https:\/\/limestonehills.co.nz\/Wordpress\/building-a-better-ketchup\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Building a better ketchup<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-35","post","type-post","status-publish","format-standard","hentry","category-food-wine"],"jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/limestonehills.co.nz\/Wordpress\/wp-json\/wp\/v2\/posts\/35","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/limestonehills.co.nz\/Wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/limestonehills.co.nz\/Wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/limestonehills.co.nz\/Wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/limestonehills.co.nz\/Wordpress\/wp-json\/wp\/v2\/comments?post=35"}],"version-history":[{"count":0,"href":"https:\/\/limestonehills.co.nz\/Wordpress\/wp-json\/wp\/v2\/posts\/35\/revisions"}],"wp:attachment":[{"href":"https:\/\/limestonehills.co.nz\/Wordpress\/wp-json\/wp\/v2\/media?parent=35"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/limestonehills.co.nz\/Wordpress\/wp-json\/wp\/v2\/categories?post=35"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/limestonehills.co.nz\/Wordpress\/wp-json\/wp\/v2\/tags?post=35"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}