{"id":42,"date":"2004-12-15T22:19:08","date_gmt":"2004-12-15T09:19:08","guid":{"rendered":"http:\/\/blog.limestonehills.co.nz\/let-it-rot\/"},"modified":"2004-12-15T22:19:08","modified_gmt":"2004-12-15T09:19:08","slug":"let-it-rot","status":"publish","type":"post","link":"https:\/\/limestonehills.co.nz\/Wordpress\/let-it-rot\/","title":{"rendered":"Let It Rot"},"content":{"rendered":"<p>Conspicuous consumption knows no bounds. You persuade some of your clients to donate a few quid for a charity auction, then buy a rather large truffle (see Dinosaur Dung entry), and invite journalists to come and have a sniff. \u00a328,000 worth of <span style=\"font-style: italic;\">Tuber magnatum<\/span>. Ready to eat. Limited shelf life. So you lock it in a safe and go <a href=\"http:\/\/www.timesonline.co.uk\/article\/0,,2-1394491,00.html\">on holiday<\/a>. The words \u201cdaft\u201d and \u201cbugger\u201d spring unbidden to my mind.<\/p>\n<p>It proves only one thing. Chefs know less about truffle than they care to admit, and growers outside France and Italy have a lot of educating to do. I want chefs to buy my truffles (when I&#8217;ve got some) because their customers will want a superb gourmet experience. The restaurateurs have to justify the cost of the truffle when they plate the meals, and the customer has to feel they\u2019re getting value for money. If the best they can achieve is letting the things rot, then my job is going to be a lot harder.<\/p>\n<p>Daft bugger.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conspicuous consumption knows no bounds. You persuade some of your clients to donate a few quid for a charity auction, then buy a rather large truffle (see Dinosaur Dung entry), and invite journalists to come and have a sniff. \u00a328,000 worth of Tuber magnatum. Ready to eat. Limited shelf life. So you lock it in &hellip; <a href=\"https:\/\/limestonehills.co.nz\/Wordpress\/let-it-rot\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Let It Rot<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-42","post","type-post","status-publish","format-standard","hentry","category-truffles-farm"],"jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/limestonehills.co.nz\/Wordpress\/wp-json\/wp\/v2\/posts\/42","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/limestonehills.co.nz\/Wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/limestonehills.co.nz\/Wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/limestonehills.co.nz\/Wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/limestonehills.co.nz\/Wordpress\/wp-json\/wp\/v2\/comments?post=42"}],"version-history":[{"count":0,"href":"https:\/\/limestonehills.co.nz\/Wordpress\/wp-json\/wp\/v2\/posts\/42\/revisions"}],"wp:attachment":[{"href":"https:\/\/limestonehills.co.nz\/Wordpress\/wp-json\/wp\/v2\/media?parent=42"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/limestonehills.co.nz\/Wordpress\/wp-json\/wp\/v2\/categories?post=42"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/limestonehills.co.nz\/Wordpress\/wp-json\/wp\/v2\/tags?post=42"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}