Done (and dusted)

Preflighted (who’d have guessed that there were some odd little bits of Times lurking in pages of Hoefler Text), packaged, and burned to DVD (twice). Then over to the printer to drop it off, look at a paper dummy, discuss timings. Should be on machine in the last week of the month, and delivered by the end of the second week of October. Now I have to turn into a sales and promotion person. First priority: an A4 promotional sheet I can send to people, and then I begin the sell-in. It looks as though I’ll have about a month to get the thing “launched”, because in the second half of November I’m off to Europe for a month. A week in London, a mushroom conference in Spain, and then a tour of the truffle business in Spain followed by a few days in the Périgord. So I’ll have four weeks to “do” the initial NZ promotion of the book – four weeks to get the book being noticed, and bought. Will I be left with four pallets loaded with unsold books?

I also have to do some sustained work on the Limestone Hills website, particularly the book pages. I’m aiming to have a .pdf sample of the book available for download in the next few weeks, and the full book available for download soon after the print launch.

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